Privacy Policy

Last Updated: January 2026
 
Swaddle (“Swaddle,” “we,” “our,” or “us”) is operated by SWADDLE APP LTD. This Privacy Policy explains how we collect, use, store, protect, and share your information when you use the Swaddle mobile application, website, and related services (collectively, the “Services”).
 
By accessing or using Swaddle, you consent to the practices described in this Privacy Policy.
 
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 1.⁠ ⁠INFORMATION WE COLLECT

 
We collect information to provide a safe, personalised, and continuously improving experience for mothers, parents, and carers.
 

1.1 Personal Information

 
We may collect personal information you provide directly, including but not limited to:
  • Full name
  • Email address
  • Phone number
  • Location (city, state, or country level)
  • Parental or carer role (e.g. mum, dad, carer)
  • Child-related information provided for scheduling, reminders, and organisation
 
You are not required to provide optional information, but doing so may limit access to certain features.
 

1.2 Usage and Behavioural Data

 
We automatically collect information about how you interact with the app, including:
  • Pages viewed and features used
  • Time spent on the app
  • Interactions with reminders, tools, and content
  • Preferences and settings
  • Anonymous interaction patterns
 
This data helps us understand what works, what does not, and what mothers actually need.
 

1.3 Device and Technical Data

 
We may collect:
  • Device type and operating system
  • App version
  • Crash logs and performance diagnostics
  • IP address (used only for security, fraud prevention, and general location accuracy)
 
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 2.⁠ ⁠HOW WE USE YOUR INFORMATION

 
We use your information responsibly and intentionally, with mothers at the centre of every decision.
 
Your data is used to:
  • Deliver and operate Swaddle’s core features
  • Personalise your experience based on your needs and stage of motherhood
  • Suggest location-specific services, resources, and solutions
  • Send reminders, updates, and important notifications
  • Improve app performance, usability, and reliability
  • Understand user behaviour and needs across different regions and life stages
  • Design, build, test, and launch new features based on real user behaviour and feedback
  • Conduct internal research, analytics, and product development
  • Maintain platform safety and prevent misuse
 
Swaddle’s product roadmap is directly informed by how mothers use the app. Your data helps us build features that reflect real life, not assumptions.
 
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 3.⁠ ⁠ETHICAL DATA USE COMMITMENT

 
Swaddle is built on trust. We are committed to using your data ethically, transparently, and responsibly.
 
This means:
  • We do not sell your personal data
  • We do not exploit sensitive motherhood or child-related information
  • We do not use your data in ways that are deceptive or harmful
  • We only collect what is necessary to improve your experience
  • We prioritise anonymisation wherever possible
 
Any insights used for research, reporting, or partnerships are aggregated and anonymised and cannot be traced back to you as an individual.
 
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 4.⁠ ⁠DATA SHARING

 
We do not sell your personal information.
 
We may share limited data with trusted third-party service providers only when necessary to:
  • Operate the app
  • Deliver notifications or communications
  • Perform analytics and performance monitoring
  • Secure and host our infrastructure
 
All third parties are required to meet appropriate data protection and confidentiality standards.
 
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 5.⁠ ⁠DATA SECURITY

 
We use appropriate technical and organisational security measures, including encryption and access controls, to protect your information.
 
However, no digital platform can guarantee absolute security. By using Swaddle, you acknowledge and accept this risk.
 
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 6.⁠ ⁠DATA RETENTION

 
We retain your information only for as long as necessary to:
  • Provide the Services
  • Meet legal and regulatory obligations
  • Improve and develop the platform
 
You may request deletion of your data at any time, subject to applicable legal requirements.
 
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 7.⁠ ⁠YOUR RIGHTS

 
You have the right to:
  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict certain data processing activities
  • Opt out of non-essential communications
  • Requests can be made by contacting us using the details below.
 
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 8.⁠ ⁠CHILDREN’S INFORMATION

 
Swaddle is designed for parents and carers. We do not knowingly collect personal data directly from children. Any child-related information is provided voluntarily by parents or carers for organisational and support purposes only.
 
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 9.⁠ ⁠CHANGES TO THIS POLICY

 
We may update this Privacy Policy from time to time to reflect changes in technology, law, or our Services. Continued use of the app after updates indicates acceptance of the revised policy.
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10.⁠ ⁠CONTACT US

If you have questions, concerns, or requests regarding your privacy or data:
 
📧 support@swaddleapp.co